Category: Strategic Safari


18th December and it’s the last day of the visits with only the Guest Talks remaining on 21st, we were all set for Telekom Malaysia. Having already visited Maxis, this gave us an opportunity to visit a government entity thereby comparing the strategies of two major players of Telecom Sector.

Telekom Malaysia is the largest telecommunication company in Malaysia. It has a monopoly on the fixed line network and has a considerable market share of the mobile communications market after its acquisition of Celcom and merging with its mobile operation arm, TMTouch. TM has an internet service provider subsidiary (TM Net) offering narrowband and broadband connectivity. Broadband connectivity is through DSL under TM Net’s Streamyx brand. Due to its near monopoly of the last mile connections, TM Net is now the sole DSL broadband provider in the country.

The visit began in an awesome professional style round table arrangement corporate presentation. The best thing about the presentation was the passion with which the speaker was delivering and providing us insights into the operations of Telekom Malaysia. The presentation moved to discussion mode with questions on regulatory issues and difficulties in Malaysia vis-à-vis India, the 3G services and acceptability of such services in Malaysia. There was more discussion on how despite being a government entity, Telekom Malaysia was able to give a strong competition to private players and how monopoly of Telekom Malaysia on certain services enabled it to compete. The insightful presentation was followed by a superb lunch where it was taken care that Indian Food is provided which was a pleasant sight. This was followed by a visit to a simulated “Digital Home” set up by Telekom Malaysia to show its users how high speed internet can be used to change the way of life for good.

The experience was really wonderful and gave a lot of learning into the telecom sector and how the sector can contribute massively to an economy.

Check out the pics of the visit here

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17th December, another beautiful morning and we gather up in front of bus after a not so good (for vegetarians) breakfast. The next visit is to Proton. Car fans among us got really excited at the prospects of getting to see magnificent cars like Lotus in real. Some even thought of a test ride [:p].

Proton is a Malaysian automobile manufacturer headquartered in Shah Alam, Selangor, with a manufacturing plant in Tanjung Malim, Perak. Founded in 1983, it was Malaysia’s only carmaker until the establishment of its competitor Perodua in 1993. Its name is a Malay acronym for PeRusahaan OTOmobil Nasional. Proton exports cars to the United Kingdom, South Africa, and Australia and the company is aggressively marketing its cars in several other countries including the Middle East. Besides that, Proton has also been exporting a small volume of cars to Singapore, Brunei, Indonesia, Nepal, Sri Lanka, Pakistan, Bangladesh, Taiwan, Cyprus and Mauritius. With the acquisition of Lotus technologies in 1996 from ACBN Holdings (a company owned by the owner of Bugatti), Proton has gained an additional source of engineering and automotive expertise.

The visit started with a corporate presentation about the company which was extended to a visit to the manufacturing facility of Proton. The facility is a mix of automated and manual processes and many of us were of the feeling that it can be fully automated. We got to see the sequential implementation of the operations and the synchronization needed. The ultimate experience was the testing zone where cars were being tested for speed upto 200kmph, stress testing, high temperature and shower testing. It was a useful experience with many of us visiting an automobile manufacturing facility for the first time.

Check out the pics here

16th December, we boarded the bus after a heavy lunch at Maxis and moved towards ABB. ABB’s history in Malaysia began when the first power generator was installed in 1904 by MFO Oerlikon. Today, most of ABB’s operations are consolidated under ABB Malaysia Sdn Bhd which was established in 1973, with its head-office based in Subang Jaya, Selangor.As a leader in the power and automation technologies that enable utility and industry customer to improve their performance while lowering their environmental impact, ABB integrates high technology products from Europe and the United States of America, with cost-efficient engineering and manufacturing capability in Malaysia.
At the start we were given a safety brief regarding the visit to the shop floor which would happen later. After that, a short interactive session was taken by Ms. Nirmala Devi telling us about the importance of branding. The students were fortunate to be able to have a short interaction with one of their senior managers who brought to the notice of the students the importance of execution. The shop floor visit showed the students the actual implementation of the 5 S models. ABB has already implemented the Seiri, Seiton, Seiso, Seiketsu and Shitsuke. Kanban is also implemented at ABB and Kaizen is in the phase of implementation.
It was a wonderful experience to know how a multinational company has sustained and established itself firmly into Malaysia.

Check out the pics here