16th December: Little sleep during the night (details of which to be told later 😉 ) left us wanting more time to sleep but it was time to quickly finish breakfast and start for the next visit – Maxis. Having visited Ports & Medical Industry players it was time for telecommunication and who else is better than Maxis commanding +30% market share and the industry leader. Maxis is the largest mobile operator in the highly consolidated Malaysian mobile telecom market consists of 3 major players: Maxis, DiGi and Celcom. With a total worldwide subscriber base of 10.5mn, Maxis has a presence in high growth, low-penetration markets like India, Indonesia & Sri Lanka. Maxis follow a dual branding strategy with Hotlink as a separate brand for prepaid consumers. This is due to the reasons that Maxis is a traditional brand and prepaid is mostly used by youth, thus a new youthful brand with bright red color and young name.
The Safari Group was first given a corporate presentation where we were given an overview about the journey of Maxis till 2009. This was followed by an introduction to their product portfolio. The interesting thing was to know that how much internet savvy people are becoming all thanks to e-ticketing concept brought by Low cost airline Air Asia. Ironically, the speaker said that people don’t want to pay for the internet. The data card and internet usage expenses in Malaysia are very low compared to that in India. Interestingly, they are already using 3G technologies and moving towards 3.5G & 4G. India seems to lag quite a lot in this front with issues related to spectrum allocation for 3G services still going on.
In all sense, the talk and visit was purposeful and helped us gained a valuable perspective on Malaysian Telecom Sector. From there we moved on to the next destination ABB Malaysia.
Check out the pics here